WORK / SPORTS TECH
Urry
Stadium Fan Experience & Revenue Platform
01 / THE BRIEF
Ambition, made tangible.
We built the platform that digitizes every seat in French football stadiums. QR codes at each seat unlock live quizzes, challenges, in-seat ordering, and sponsor activations — turning passive spectators into engaged fans. Deployed with Toulouse FC, generating 1.1M interactions in 6 months.
Full
platform built1.1M
interactions driven40K+
users onboarded02 / THE PRODUCT
Every detail, connected.
Per-seat QR digitization
Designed around the people using it.
In-app ordering & delivery
Engineered into the product from the start.
Live quizzes & sponsor activations
Connected to the wider platform.
Fan data analytics & CRM
Delivered as part of one coherent experience.
URRY / PRODUCT VIEW